Powering the future
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With the support of an enterprise scholarship, Charlie Jardine (Design 2013) started his first company whilst studying at Leeds. Ten years on, the CEO and founder of EO Charging is creating the infrastructure for a transport revolution.
For Charlie Jardine, it was all a matter of timing – arriving at Leeds as the University developed its award-winning programme to nurture entrepreneurial talent; entering the electric vehicle industry during a global transformation in the way we travel; and starting a business when space became available in his grandfather’s pig shed.
EO Charging manufactures and provides charging solutions for electric vehicles, with a particular focus on the commercial fleet market. Using skills developed during his time working with SPARK – the University’s business start-up service – Charlie founded the company in a barn in Suffolk in 2014. Since then, the electric vehicle market has grown at 300 per cent each year, and EO's clients now include Amazon, Sainsbury's, Tesco, GoAhead London and Uber.
For Charlie, his passion for the planet keeps him motivated. “I couldn’t do something if it was just for monetary gain. The climate crisis is the greatest challenge of all. I have to wake up on a morning knowing I am making a difference.”
But when he arrived at Leeds, Charlie was still looking for that driver. “I had no interest in academia at school – I just didn’t see the point. I was always creative though, and I enjoyed designing things. I’m also very competitive.” It was the perfect combination to get involved with SPARK. He entered the business plan competition, which gives students the opportunity to pitch a business idea to gain funding and support – and Charlie was successful.
“My idea was to create waterproof onesies that were both warm and practical at festivals,” he recalled. “We called it Rusty Can Ltd. The problem was, I had no idea how to start a business.”
An alumni-funded enterprise scholarship meant Charlie received a £3,000 grant and a programme of tailored business support. He also benefitted from advice and mentoring from experts. “That was incredibly important to me,” Charlie said. “Rusty Can didn’t work out in the end, but the enterprise scheme at Leeds taught me how things were done.”
The enterprise scheme at Leeds taught me how things were done.
On graduating, Charlie worked for Pod Point, a manufacturer of electric vehicle charging stations based in London – a job that made him “very passionate” about the industry. After two years, Charlie decided to take matters into his own hands. “Everyone in my family is a business owner, and I’d learnt a lot during my time at Leeds. It was definitely time.”
In 2014, Charlie set to work designing his first charger on his grandfather's farm, before launching the product in 2016. Although cars dominated electric vehicle sales, Charlie recognised an opportunity to be one of the first in the market charging commercial vehicle fleets.
“People were sceptical of electric vehicles when we started. But now, with the UK ending the sale of new petrol and diesel vehicles from 2030, and the recent rapid increase in the cost of fuel, the transition to electric is exponential.”
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EO's clients now include Amazon, Sainsbury's, Tesco, GoAhead London and Uber. Credit: Andy Hughes Photography
EO's clients now include Amazon, Sainsbury's, Tesco, GoAhead London and Uber. Credit: Andy Hughes Photography
EO Charging has developed a wide range of electric vehicle charging stations and cloud-based software for fleets and homes. They install charging points and develop and manage the software that operates them. That’s more than just plugging in, as Charlie explained: “Our software collects data from the fleet and the building, and works out the cheapest and most effective time to charge.
“We are also working on a vehicle-togrid system. Once available, that will enable you to take power out of your car and put it into your home or back into the grid in exchange for money.”
This innovative functionality and constant refinement is rooted in the entrepreneurial skills Charlie developed at Leeds and his passion for sustainability. He was named in the Forbes 30-under-30 list and won the Rising Sustainability Star award at the Sustainability Leaders Awards in 2019. As well as driving a greener future through their products, EO Charging reduces its own carbon footprint by manufacturing in Suffolk and using a UK supply chain.
Charlie’s team has now grown to over 200 people, with over 80,000 charge points installed across 35 countries. Perhaps, we might suggest, EO Charging is already well on the way to becoming the world leader in the industry?
Charlie smiled. “We’re just getting started.”
Where are they now?
The SPARK programme has helped nurture the next generation of global entrepreneurs. Here are some of the alumni making an impact around the world. Read the Spark Impact Report 2022 to discover more about the last year of enterprise at Leeds.
LADBible Group
Former enterprise scholar Alexander Solomou (Business Management 2013) founded the global news and entertainment brand whilst studying at Leeds. The group recently completed a £360m float on the London Stock Exchange's Alternative Investment Market.
Too Good to Go
Jamie Crummie (Law 2014) and Christopher Wilson (English and Spanish 2014) co-founded the food app, which lets customers rescue unsold food from shops and restaurants to save it from going to waste. Too Good to Go is now used by 24,337 UK businesses and has rescued 50 million meals from going to waste around the globe in under five years.
Zeelo
Sam Ryan (Business and Economics 2014) and Barney Williams (Environment and Business 2013) sold their first business – a ride share app for students developed at Leeds – in 2014. They went on to found Zeelo, described as Uber for buses. The online shuttle booking service hit the headlines after a 600 per cent revenue growth over the past 18 months.
The Bunch
Fed up of organising bills between his housemates, Elliot Herod-Taylor (Politics, Political Science and Government 2018) developed a means of consolidating bills into one monthly payment whilst studying at Leeds. Seven years on, The Bunch recently closed its latest investment round in just eight days, amid continued expansion for the high growth firm.
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